Chupa Chups’ sweet touch in Italy
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.
Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.
Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.
Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it
Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.
Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!