Grand Red Bird comes to Russian licensing forum 2014
Licensing spring 2014 starts at the middle of the March! From 12 to 14 of the March, in the 3rd pavilion of IEC «Crocus-Expo» regular Russian licensing forum was held, where grand seigneurs of the industry, so as young participants were present. Licensing agency Megalicense presented its stand on the “first coastline”, hand by hand with other market leaders. This fact is reasonable because of the number of circumstances. First reason, as the experts of the market and licensees admitted, Megalicense is a first Russian licensing agency. The other one is since the end of the March 2014 Megalicense has been an agent of new licensing products of Rovio: Angry Birds Stella and Angry Birds Go!
The huge four meters height Red Bird from Angry Birds flock took central part of the stand of Megalicense, observing all the visitors of the exhibition strictly and vigilantly. Red Bird was a symbol of the verification for the grand licensing brand in agency’s portfolio. The honor guest of the licensing forum Yana Churikova held a short photo session in front of the bird. RED BIRD was a peculiar red magnet, attracting everybody: and licensees, and licensors.
Licensing spring will continue as licensing summer – new companies, involving in the orbit of the licensing, will blossom with all the colours, all the diverse palette of the licensing characters, both Russian and foreign. Megalicense’s heroes, it is our team of the professionals, who did the impossible during three years, the agency became the leader of the segment, what respected Disney approved by indirection.