O.P.I. collection with Hello Kitty
Hello Kitty by O.P.I. will be available in both nail lacquer and GelColor formulas beginning of January 2016. In the UK, to attract attention to this collaboration a company called Cakeology baked 3D Kitty cakes and sent them round with the nail collection to key media (Stylist, Vogue, Heat, Grazia and Glamour), who went crazy for it on Instagram.