LazyTown Comes to Russia
LazyTown is a wonderful kid brand, a TV show and season! The only kid program of supreme quality, promoting healthy and active life style for the healthiest and most active audience: kids aged 3 to 7! A simple idea: eat fruits and do sports, is passed down not as a regulation, but as an example displayed by a hero, popular among kids: the super fitness-man of pre-school audience – Sportacus. This valiant mission has been taken by a marvelous man, an Icelander, a millionaire, a sportsman, and a businessman, – Magnus Skiving. Being a director, a doll designer, a producer and an executive producer of the show, Magnus has animated his character Sportacus (yes, he is playing the main character) with the energy, which is passed down to kids from the whole world: America, Mexico, SAR, Spain, and many other countries. Quite soon in Russia, starting January 2013 the first season of Lazy Town TV-show airs on the first Russian TV-channel for kids. Little audience will be introduced into a showcase on how to be healthy and choose active life style position in a form of play and entertainment. A super modern position for our super modern kids is when the hero, admired by the audience does not just forbid them from using computer or lying on bed, but shows them how much more entertaining it is to spend time actively, outdoors with friends, and on the playground, and he does it by his own example. At this stage there is a certain need for a re-charging process, and the SportCandy is the best solution: both tasty and good for health. Overall: February 2013. Karusel channel. The first truly healthy TV-show for kids and their parents. HD graphics, bright characters, and, of course, Sportacus with his friend – a cute girl Stephanie, will help our parents to occupy their kids with benefit, since entertainment can be not just entertaining, but health beneficial too!