Megalicense Announces Agreement with Rovio
Megalicense announced today that it’s agency has been appointed by Rovio Entertainment Ltd, the creator of the globally successful Angry Birds™ franchise, to represent the brand’s licensing and retail focused initiatives for the Russian territory.
Naz Cuevas, Senior Vice-President, Global Consumer Products licensing says: “We are excited to welcome Megalicense as our agent. This market is a part of our long-term development efforts, and we are committed to establishing a strategic presence for our Russian fans.”
“Megalicense is pleased to be representing such an iconic entertainment brand that spans multiple generations. We couldn’t be more excited to execute fun and delightful programs for the fans of Angry Birds, and truly look forward to our new collaboration with Rovio.” says Zakhar Nazarenko, Managing Director of Megalicense.
Angry Birds is one of the world’s biggest entertainment franchises, starting in 2009 with the original mobile game, it remains the number one paid app of all time. Angry Birds has expanded rapidly into entertainment, publishing, and licensing to become a beloved international brand.
In September Rovio Entertainment successfully launched Angry Birds Star Wars II along with Hasbro’s Telepod toys. The game immediately topped app store charts in over 100 countries. In addition Rovio recently announced that its ToonsTV channel, the video entertainment platform, surpassed more than 1 billion views in its first seven months, and that during 2014 Rovio will start airing new Angry Birds series and a range of high-quality 3rd party content.
Additionally, Rovio’s Angry Birds Go! Franchise countdown started in October with the full reveal of the mobile gameplay, and the global app release date is set for December 11th. Angry Birds Go! Will invite players of all ages to join the birds as they race downhill in karts. These new game elements will bring about additional opportunities for innovative product lines across multiple consumer products categories.
Together with its key partners, Rovio will continue to develop a long-lasting brand focused on product innovation through physical and digital integration.
For more information on Rovio Entertainment Ltd., visit www.rovio.com. Fans can also follow the latest Angry Birds news on Facebook, Twitter and VK.
# # #
About Megalicense licensing agency.
We presents the following Russian and international licensing brands on the territory of Russia and CIS Countries: Angry Birds, Chupa Chups, Me to you, Love is, Fruit Ninja, Madonna, World Of Tanks, Bratz, etc. Our partners are the following companies: Turner CN Enterprises, Rovio Entertainment Ltd., Jim Henson Studio, Sony Pictures, MGA, etc. Close dedication to each licensing brand and partner, as well as western experienced applied to Russian market, is a ‘must’ in the work of our company. www.megalicense.ru
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual PUZZLE GAME, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio’s animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com