Sanrio gets Megalicense for Russia and Ukraine
MILAN, 24st July 2015: Sanrio continues its development of the brand in Russia and CIS territories. Sanrio is proud to announce that Megalicense International has been appointed as new licensing agent for the territories with effective date 1st July 2015. Megalicense International represents Hello Kitty and other Sanrio brands.
Hello Kitty has already a developed licensing program in the territory with over 30 licensees, among them: TVOE, H&M, INDITEX (ZARA and OYSHO), REKLAMA CITY, BENETTON and M&S for the fashion categories; GRADIENT for body care; MEGABLOCK, UNIMAX and BLUEBOX for Toys; FERRERO and CONFITRADE for food and more.
“I am really satisfied with this partnership” says Paolo Casarini, Licensing Director at Sanrio GmbH. “ I’m sure that Megalicense is the right partner to launch in a proper and successful way the Hello kitty brand together with the other Sanrio Characters” continued Paolo Casarini. “We have many exciting projects coming in the next years and we look forward to creating a unique success story in this important territory”.
Friderico Gatti, CEO at Megalicense International says, “Hello Kitty is a phenomenal lifestyle brand. We plan to develop Hello Kitty through a specific fashion, entertainment and social media strategy and increase significantly the sales in our territories.”