ANGRY BIRDS ® will fly into BURGER KING ®Kids Meal in New Year
Where kids are kings!
In BURGER KING® kids will remain kids
Rovio, a right holder of the world famous brand Angry birds® and major QSR chain BURGER KING® will conduct an eight week promotion campaign.
The campaign will start in January, 2015; over 14 000 BURGER KING ® restaurants in more than 100 countries will participate in it. Unlike other countries, where the campaign will start in January, 19, BURGER KING ® restaurants in Russia will welcome legendary Angry Birds® in the very start of the year, in January, 1, 2015!
In January kids will find amusing Angry Birds Go! ® and Angry Birds Stella® characters in every Burger King ® Kids Meal. Speed, drive and fun, so loved by boys, are the essentials of Angry Birds Go! ®; playful, sweet and so different characters of Angry Birds Stella® find a way to every girl’s heart. The collection will have 6 amazing toys.
A major advertising campaign will include a creative commercial on TV, the idea of which will be «kids should always remain kids». The commercial will be launched in January in Moscow, Saint-Petersburg, Ekaterinburg and Novosibirsk. Also it will be actively promoted in social networks and in-door advertising (branding of menu cards and showcases with toys in all restaurants, over 300 in Russia, distribution of leaflets on the streets).
Over 11 million visitors per day in BURGER KING ® restaurants all over the world; over 2,5 billion downloads of Angry Birds® games – cooperation of two global giants will definitely become a recipe of success.