Success of Lalaloopsy
Lalaloopsy are very cute dolls of MGA that have notched up considerable success in many countries, including Russia. The interest to these dolls is growing exponentially, and the brand has become very popular among children and their parents.
In a relatively short time in Russia Lalaloopsy dolls managed to achieve incredible results. According to Maria Martynova, brand manager of LLC “SAKS Toys”, ” more than 600 thousand dolls have been already sold, and TV budget at the moment exceeded 80 million rubles.” She also highlights that “Lalaloopsy occupied a special niche in the world of dolls, and children and their parents express interest and warm affection to them. Thus, the company intend to work with this brand for a long period of time. Moreover, high-quality cartoons, commercials and other media materials from MGA Entertainment have solid support.”
The good news for Lalaloopsy fans is that in autumn 2014 animated series “Adventures in Lalaloopsy Land” will be airing on Nickelodeon and Carousel channels. On the Carousel channel, viewers will have an opportunity to see the second season of Lalaloopsy.
It is interesting to notice that the success of two features, which were premiered in 2012 – 2013, prompted directors to make three more films.
Many large distribution channels are eager to decorate the interior of their stores in Lalaloopsy style. Thus, the brand was integrated into the new concept of ”Detskiy Mir” stores .The creative retail equipment will be installed in five flagship stores.
Furthermore, in 2014, life-size puppets became a new promotion tool, and they have been participating in many festival events in Russian cities.
The dolls have achieved success online as well. Three-minute and full-length cartoon episodes of Lalaloopsy are being on the YouTube channel MGA RUS, which views are growing every day. Moreover, www.lalaloopsy.com site was adapted with lots of entertainment for the children.
Very soon, many licensed products can be found in the stores. For example publishing house “Prof. Press” plans to launch board books, picture books, sticker books coloring books and photo albums. The company “Gruppa Tovarischey’ will launch BTS products. In addition, the leader in the Russian textile market, “Monolit”, will release bed linen and towels with Lalaloopsy in fall 2014. Lalaloopsy fans can also download the “Lalaloopsy Land” game, which will be available for IOS and Android operating systems. Moreover, children and their parents will be able to buy DVD with 1st and 2nd seasons of Lalaloopsy in stores.
It is expected that apparel, confectionary, art and craft products, puzzles, books with Lalaloopsy characters and many other licensed products will be launched during the next year.
Within just a few years Lalaloopsy brand has become from cute dolls into full cross-platform brand with broadcast of animated series on the leading TV channels, with its YouTube channel, applications for iOS / Android operating systems and various licensed products! The best is yet to come!